SEO (Search Engine Optimization) is a term that every blogger or webmaster needs to know and use to have a successful blog. Using good SEO tactics will give your site a higher PR (Page Rank) with search engines like Google.
There are a lot of great ways to practice good SEO on your blog.
1. The first thing you'll want to do is download the Alexa toolbar and place one of Alexa's widgets on your blog. This way you'll be able to see which SEO techniques work best for your blog.
2. Make sure to add new posts to your blog often. Updating your blog with original and interesting content is one of the most important things that you can do not only is it good for Search Engine Optimization, but if want people to read what you have to say it's got to be interesting. Make sure to check your spelling and use proper grammar. This is important for the search engines because when somebody does a search for a certain keyword or phrase, like bicycle tires, the search engines will show the results for the sites that have those keywords in it. If you have a blog about bicycle tires but you spell the phrase wrong, search engines wont show your blog as one of the results. Of course mistakes do happen, but the goal is to have very few of them.
3. Using and optimizing meta tags is definitely one thing every blogger should do. There are a lot of different meta tags that you can optimize. The meta tag that I think is the most important for SEO is the Title/Description meta tag (This one is for Blogger.com users). The way to do this is by editing your HTML. First, use an HTML editor. (click here to get one for free) then you'll want to find the title meta tag which looks like this: <title><data:blog.pageTitle/></title> Then you will change it to look like this:
<title><data:blog.pageTitle/> | put a short description of your blog here </title>
<title><data:blog.pageName/> ~ <data:blog.title/></title>
Even though SEO is very important, you'll want your blog to be optimized for your readers as well.