Having the right keywords for your blog is essential to building a good blog. When you use the right keywords for your blog, you have the potential to get a lot more traffic from the search engines.

Keywords are the words that people will use to find your blog in search engines like Google. So it's important that you get found for the right ones. If you are using a lot of keywords on your blog that people never search for, your blog won't get much traffic to it.

To make sure you are using the best keywords for your blog topic, you want to go and use a keyword tool  to find them. I prefer to use the Google Adwords Keyword Tool, it's free and it tells you how many searches are done for a certain keyword every month.

All you need to do is, go to adwords.google.com/select/KeywordToolExternal and type in your blog's topic. The Google Adwords Keyword Tool will then suggest keywords for you to use.

Then, after you find the keywords and phrases that get a good amount of searches each month, you want to include those keywords in your blog posts.

Make sure that you don't over do it. If you use a keyword so many times in your post that it doesn't sound natural, re-write it, because the search engines will know. It's called "keyword stuffing" and Google can spot this from a mile away.

As I have said before, you want to write like you would talk. Read your post as you write it and if it doesn't sound right, just fix it. Also, make sure that you spell the keywords correctly too. If the keywords aren't spelled right, your blog won't show up in the search engines for that certain keyword.

I hope this helps take some of the mystery out of finding good keywords to use. Check back tomorrow for the next "Build A Blog Workshop". Good luck!


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