Most of the posts that I write are about things that you Should Do to build a better blog.

Today I wanted to change gears a little bit and talk about something that you Should NOT do when building your blog.

When trying to establish your blog as a reliable source for information, it is important to have your blog come accross that way to readers.

A great way to establish your blog, is to build your blog's PR. (Page Rank) By doing this, it will show other people that your blog is important. At least that's what the search engines like Google say. Of course we all know that if your blog receives a high PR, that means your blog has got a lot of back-links pointing to it. After all, if your blog has hundreds of links poining back to it, you must have some good information available, right!

Because we all know the thing that makes a blog receive a high Page Rank is back-links, some bloggers are tempted to use "Link Farms" to try and get them. This is what you Should Not do!

However, Google will actually penalize blogs that get too many back-links, in a short period of time. For example: if you start a brand new blog at the beginning of the month, and then by the end of the month you have hundreds of back-links to your new blog, the search engines are going to know whats going on. Plus once you are associated with using link-farms, that will always stick with you. Not a good reputation to have if you want to build a career out of blogging.

Just to be on the safe side, you should try to get back-links to your blog the same way the rest of us do, by leaving comments, exchanging links with other bloggers, and the natural way, which is people linking to you because you have good content. I have written a couple posts on these things in the past, Building Backlinks To Your Blog and Increasing Your Page Rank.

I hope this convinces you NOT to use link farms. If you have anything that you would like to add, please leave a comment below. Until next time, good luck!


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